Privacy and Security Policies

Safe Shopping Promise

Be assured that all transactions conducted online with Singer Sewing Company are completely secure and confidential. Our high encryption standards guarantee that any credit card purchase is conducted safely and without risk. We stand behind our security system with complete confidence - in the unlikely event that an unauthorized payment is charged to a customer account, Singer Sewing Company promises to cover the cost. However, if it makes you more comfortable, you can submit your order and conduct the credit card transaction by phone at this number: 1-800-4-SINGER.


Cookie Policy

SVP’s websites, online services, interactive applications, email messages, and advertisements may use “cookies”. As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, browser, date/time stamp, clickstream data, demographic information. We use this data to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, facilitate and measure the effectiveness of advertisements and web searches.  SVP also use cookies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with SVP more convenient and personalized. We treat information collected as non-personal information. However, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy. SVP also use cookies to remember personal information when you use our website, online services, and applications. SVP may use this information in our marketing and advertising services.


Privacy Policy

Your right to privacy is of great importance to SVP. We recognize that provided personal information is provided with confidence in our ability to handle privacy in a responsible manner. This policy outlines the information SVP will collect and how we will use that information. It will also instruct you on how you can verify the accuracy of your personally identifiable information submitted to SVP through our websites and on-line registration. Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.

Personal information is data that can be used to identify or contact a single person. When ordering from we will collect your contact information. You may be asked to provide your personal information anytime you are in contact with SVP or an SVP affiliated company. SVP and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have. Here are some examples of the types of personal information SVP may collect and how we may use it.

When you purchase a product, download a software update, register for a class at an SVP affiliated Store, contact us or participate in an online survey, we may collect a variety of information, including your name, gender, age mailing address, phone number, email address, contact preferences. We collect information from you when you register on our site, respond to a survey, fill out a form or enter Information on our site.

SVP may store and process your personally identifiable information to better understand your needs and how we may improve our products and services, and we may use your personally identifiable information to contact you. SVP will not give or sell your personally identifiable information to any outside organization for the organization's own use without your consent. Your information may be shared with other SVP companies or agents of SVP products in connection with services that these third parties perform. The personal information we collect allows us to keep you posted on SVP’s latest product announcements, software updates, and upcoming events. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences. We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes. We may use your personal information, including gender and date of birth, to verify identity, assist with identification of users, and to determine appropriate services. From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies We may also use personal information for internal purposes such as auditing, data analysis, and research to improve SVP’s products, services, and customer communications. If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it: We may collect information such as occupation, language, zip code, area code, unique sewing machine identifier, referrer URL, location, and the time zone where an SVP product is used so that we can better understand customer behavior and improve our products, services, and advertising. We may collect information regarding customer activities on our website, services, and our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy. We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address. We may collect data about how you use your sewing machine and applications, also how the machine is performing in order to improve the product. Information like stitches, settings, speed, parameters associated with different motor settings, needle positions etc may be collected. All these parameters will be associated to a machine ID. If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined. Non-personal information will be kept as records associated to a machine ID even when a link to personal information is removed. Some of our apps and services make use of Google Analytics for collecting and analyzing non-personal information (see

At times SVP may make certain personal information available to strategic partners that work with SVP to provide products and services, or that help SVP market to customers.

SVP takes the security of your personal information very seriously. When your personal data is stored by SVP, we use computer systems with limited access housed in facilities using physical security measures. When you use some SVP products, services, or applications or post on an SVP forum, chat room, or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.

SVP makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account For other personal information we hold, we will provide you with access for any purpose including requesting that we correct the data if it is inaccurate or delete the data if SVP is not required, by law, to retain it. Please send access, correction, or deletion requests to [email protected].

We understand the importance of taking extra precautions to protect the privacy and safety of children using SVP products and services. Accordingly, we do not knowingly collect, use or disclose personal information from children under 13, or equivalent minimum age in the relevant jurisdiction, without verifiable parental consent. If we learn that we have collected the personal information of a child under 13, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible. Children under the age of 13, or equivalent minimum age in the relevant jurisdiction, are not permitted to order products from

SVP websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

SVP may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy.

Updated March 6, 2018.