Experience flawless stitching with embroidery hoops that maintain optimal fabric tension for precise, professional results for all your quilting and embroidery creations. Choose the perfect size and shape flawless for stitches and creativity. Explore a variety of shapes and sizes for flawless stitches every time!

Embroider Like Never Before🏆
Celebrate National Embroidery Month with our DESIGNER™ sewing & embroidery line starting at $1,299!
The Perfect Machine for Every Sewist
Jade 20™ only $499!
This is your LAST CHANCE to own the JADE™ 20 Sewing Machine, retiring soon! Don’t miss this opportunity to own a machine that takes your sewing to the next level - needle threader, needle up/down feature, top drop-in bobbin and 82 stitches.

Deals You Will Love💗

Ensure your fabric stays in place with top-quality stabilizers that support your stitching from start to finish. Choose from our collection of popular HUSQVARNA® VIKING® fabric stabilizers such as Tear-a-Way, Cut-a-Way, Wash-a-Way and more. Perfect for all fabric types and techniques.

It's now quick and easy to find a sewing machine that matches your personal preferences, must-have features, and project needs. We're here to help!
Exclusive Deals
HUSQVARNA® VIKING® customers can enjoy these special offers year round.

Start shopping, start earning, and let your creativity be rewarded! Earn 1 point per $1 spent on SINGER, PFAFF®, or HUSQVARNA® VIKING® products. Points can be redeemed for money off future purchases.

Purchase today and receive Free Standard Shipping on machines and orders over $35. There's no better time to restock your supplies and try that special item you've had your eye on. Excludes Hawaii and Alaska deliveries.

Introducing mySewnet™ Quilting – a simple, easy-to-use digital tool that helps you to get it right the first time (even if it's your very first time!). From designing your quilt blocks, to cutting your fabric, to piecing, to sewing - mySewnet™ Quilting will be with you every step of the way.
Explore More🔍
Learn more about your sewing interests and the brands we offer!