Come Visit Us

The SINGER® Experience Center offers full-service demonstrations, sewing classes, and special events so you can explore our products and expand your skills and knowledge.

Come Visit Us

Browse our Products

We offer amazing sewing products from our renowned brands HUSQVARNA® VIKING® and SINGER®.

We carry sewing machines, embroidery machines, overlock machines, embroidery software, and sewing accessories.

Browse our Products

Ask Us About...

  • What machine is best for your needs.
  • Our creative classes to learn with other sewists.
  • Our classes for new machine owners.
  • Our rewarding loyalty program.
Ask Us About...

Located Inside of Michaels' Craft Stores

Atlanta, GA
    Located Inside Michaels
    2625 Piedmont Rd NE
    Ste 200B
    Atlanta, GA 30324
Flower Mound, TX
    Located Inside Michaels
    6101 Long Prairie Rd
    Ste 200
    Flower Mound, TX 75028
Kenosha, WI
    Located Inside Michaels
    7450 Green Bay Road
    Ste A
    Kenosha, WI 53142


A purchase will not improve chances of winning.

You have not yet won.


By entering this Promotion, entrants accept and agree to be bound by these Official Rules.  Any violation of these rules may result in disqualification.  All decisions of Sponsor regarding this Promotion are final and binding in all respects.

1. PROMOTION PERIOD.  Promotion begins at 10:00 am Eastern Standard Time on July 20, 2024 and ends on July 20, 2024 at 6:00 pm Eastern Standard Time (“Promotion Period”).

2. ELIGIBILITY.  This sweepstakes (the “Promotion”) is only open to legal residents of the fifty (50) United States (including the District of Columbia) who are at least 18 years old or have reached the age of majority in the State of residence, whichever is older, as of the date of the Promotion Period, except officers, directors, members, and employees of the Sponsor and the immediate family (i.e., parents, children, siblings, spouse), and persons residing in the same household, as such individuals (“Eligible Contestant”). This Promotion is subject to all applicable federal, state, provincial, municipal, territorial and local laws and regulations and is void where prohibited.

3. HOW TO ENTER. During the Promotion Period, visit the SINGER® Experience Center store inside the Michaels store located at 2625 Piedmont Rd, NE, Suite 200B, Atlanta, Georgia and submit an entry form. Limit one (1) entry per person, per email address, and per household during the Promotion Period, regardless of method of entry. Any attempts by an entrant to submit more than one (1) entry into this Promotion will result in such entrant being disqualified.

4. SUBMISSION REQUIREMENTS. All persons in winning Submissions will be required to execute and return an Affidavit confirming they are at least 18 years old or have reached the age of majority in the State of residence, whichever is older, prior to potential winner’s receipt of any prize. Entries displaying or containing profanity or that are obscene or otherwise inappropriate (as determined by Sponsor) will be disqualified, as will entries that violate copyright laws or infringe on any third party rights. Entries will be deemed submitted by the authorized account holder of the account or email address through which the entry was submitted.

5. JUDGING CRITERIA. Winners will be randomly drawn from the pool of entrants.

6. PRIZE DESCRIPTION. There will be one (1) Grand Prize winners. The Grand Prize is a Husqvarna® Viking® Opal™ 650 sewing machine. The approximate retail value of the Grand Prize is $1399.00. Odds of winning depend on the number of Entrants.

7. WINNER NOTIFICATION. The potential Grand Prize winners will be announced on August 19, 2024 subject to eligibility verification and compliance with the Official Rules. Each potential Grand Prize winner will be notified via email. If a potential winner does not respond to a message or email within seventy-two (72) hours [or if Sponsor does not receive any information requested from such potential winner within seventy-two (72) hours from when the information is requested,] then such person may be disqualified and an alternate winner may be selected via a random drawing.

8. TAXES.  All federal, state and/or local income and other taxes, if any, are the winner’s sole responsibility.

9. NO PRIZE TRANSFER OR SUBSTITUTION. No Prize or any portion thereof is transferable or redeemable
for cash.  Any portion of the Prize that is not used is forfeited.  No substitutions for the Prize will be available.

10. CONSENT AND RELEASE.  Except where prohibited by law or regulation, by participating in this Promotion, entrants grants Sponsor a perpetual, worldwide, royalty-free license to use his/her name, character, photograph, winning video, voice, and likeness in connection with the promotion of this and other Promotions, and entrants waive any and all claims and/or rights to receive any royalties or other compensation for Sponsor’s use thereof, unless prohibited by law. Entrants agree that Sponsor may disclose to third parties all personal information obtained from entrants and use such information for marketing and other purposes. The winner may be required to complete, sign, notarize and return an affidavit of eligibility/liability release and a publicity release, which must be returned, properly executed, within seven (7) calendar days of issuance of prize notification. If these documents are not returned properly executed, or are returned to Sponsor as undeliverable, or if any given prize winner does not otherwise comply with the Officials Rules, the Grand Prize will be forfeited and awarded to an alternate winner.

11. LIMITATION OF LIABILITY & RELEASE: By participating in the Promotion, Entrants agree to indemnify and hold harmless the Sponsor and each of their respective parent companies, affiliates, subsidiaries, successors, assigns, agents,
representatives, officers, directors, shareholders, and employees (collectively, “Releases”) from and against any and all injuries, losses, damages, claims, and actions of any kind arising from or relating to participation in the Promotion, or acceptance, possession, use, misuse, or nonuse of the Prize that may be awarded, including, without limitation, actual, direct, indirect, consequential, punitive, special, or other damages.

12. DISQUALIFICATION:  If an entrant or potential winner is found to be ineligible, or if an entrant or potential winner does not comply with the Official Rules, then such entrant or potential winner may be disqualified. If a prize or prize notification is returned as undeliverable, then the corresponding potential winner may be subject to disqualification. In the event
an entrant or potential winner is deemed ineligible or disqualified for any reason under the provisions of these Official Rules, then an alternate winner will be selected via a random drawing.

13. GENERAL PRIZE RESTRICTIONS/CONDITIONS:  No transfer, substitution, or cash equivalent for the Grand Prize is allowed, except at Sponsor’s sole and absolute discretion.  Sponsor reserves the right to substitute a prize, or prize element, of equal or greater monetary value (whether in cash or otherwise) if a prize, or prize element, cannot be awarded as described for any reason. If a prize is returned as undeliverable or is forfeited or refused, this may result in disqualification and an alternate winner may be selected, if time permits.  All federal, state, provincial, local and other tax liabilities, including but not limited to sales and use taxes, goods and services taxes, excise taxes, income and U.S. withholding taxes, fees and like amounts in connection with a Grand Prize winning entrant's award, acceptance or use of a prize arising from this Sweepstakes will be the sole responsibility of winning entrant.

14. DISCLAIMERS. (i) Sponsor reserves the right to cancel, terminate or modify the Promotion if it is not capable of completion as planned, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, force majeure or technical failures of any sort.  (ii) Sponsor is not responsible for errors in the administration or fulfillment of this Promotion, including without limitation mechanical, human, printing, distribution or production errors, and may modify or cancel this Promotion based upon such error at its sole discretion without liability. (iii) SPONSOR MAKES NO WARRANTIES, REPRESENTATIONS OR GUARANTEES, EXPRESS OR IMPLIED, IN FACT OR IN LAW, AS REGARDS TO THIS PROMOTION OR THE MERCHANTABILITY, QUALITY OR FITNESS FOR A PARTICULAR PURPOSE REGARDING ANY PRIZE OR ANY COMPONENT OF ANY PRIZE. (iv) this Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Instagram, Twitter or Pinterest.

15. APPLICABLE LAWS AND JURISDICTION.  This Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law.  Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of Tennessee.  All disputes arising out of or connected with this Promotion will be resolved individually, and without resort to class action, exclusively by a state or federal court located in the Stage of Tennessee.  Should there be a conflict between the laws of the State of Tennessee and any other laws, the
conflict will be resolved in favor of the laws of the State of Tennessee.  All judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Promotion and shall not include any indirect, punitive, incidental and/or consequential damages.

16.    PRIVACY.   Entry in the Promotion constitutes consent to transfer personal information collected from the entrant to the Sponsor for the purposes of administering the Promotion and for such other purposes to which entrant may consent as outlined herein or on the website.  More specifically, Sponsor may collect information that you provide to enter the Promotion and will use personal information you provide to enter the Promotion to actually conduct the Promotion. All information submitted to the Sponsor as part of this Promotion will be treated in accordance with the Sponsor’s privacy policy, available at

17.    WINNER LIST.  For a list containing the names of the winners, send a self addressed stamped envelope, within six (6) months of August 19, 2024 to:  SVP Sewing Brands LLC, Singer® Experience Center Win a Husqvarna® Viking® Opal™ 650 Sweepstakes Official Rules, 300 2nd Avenue South, Suite 300, Nashville, TN 37201 Attention: Marketing Department.

  This Promotion is sponsored and administered by SVP Sewing Brands LLC, a Delaware corporation with principal offices located at 300 2nd Avenue South, Suite 300, Nashville, TN 37201 (the “Sponsor”).