1921: SINGER® brand introduces the Portable Electric™ machine, an electric motor-powered model.
1929: Overall American sales of sewing machines drop. SINGER® brand attributes this to the Flapper social trend, featuring emancipated women who were moving away from traditional homemaker role.
1933: The Featherweight™ 221 sewing machine is introduced at the Chicago World’s Fair. This machine stays in production for over 30 years and remains as an iconic image of the SINGER® brand.
1939-1945: SINGER® brand ceases development of sewing machines to focus on producing wartime goods.
1951: SINGER® brand’s 600 sewing centers have trained an estimated 400,000 homemakers.
1952: SINGER® brand introduces its the Slant-o-Matic™, the first zigzag machine.
1975: SINGER® brand introduces the world’s first electronic sewing machine, the Athena™ 2000.
1978: SINGER® brand introduces the Touchtronic™ 2001 machine, the world’s first computer-controlled machine.
1985: SINGER® brand introduces an entirely new line of state-of the-art sewing machines with models designed to meet individual needs and budgets including innovations for stitch patterns monograms and embroidery.